The Tuchin Group - Making a First Impression

Making a First Impression

The expression “you only have one chance to make a first impression” could not ring truer then when it comes to conveying your message to your target audience.

Successful marketing programs are made up of a series of components and these components must work as one.

Unfortunately, expectations and results are rarely in sync and there are two main causes:

•	Too many working components
•	Lack of coordination between these components

Marketing - The job of many marketing firms often ends once they have helped you develop an image and built you a website and/or marketing material around that image.

Direct Mail - The job ends for most direct mail firms once the marketing pieces have been mailed out. Thorough tracking and follow-up is essential.

Prospecting – Prospecting is one of the most important components of a well-planned marketing program and is the one that is most often overlooked. Companies often rely on existing in-house contact lists or on its sales team’s existing Rolodex. In today’s ever changing business world, having relationships with multiple data providers and knowing which market segments they specialize in is critical. For a marketing campaign to succeed, it must reach the right person with the right message.

Cold Calling – Let’s face it…no one likes to cold call. Cold calling alone is an arduous, time consuming task and represents a bit of the proverbial “needle-in-a-haystack” approach.

Lead Generation and Appointment Setting –There are firms who offer lead generation and appointment setting services. The problem with most of these firms lies in the quality of those making the calls. Clients demand a high level of service and professionalism and this simply can not be achieved with telemarketers; in many cases, these functions are even subcontracted to offshore call-centers in other countries where the language barrier provides an even larger obstacle. Not a very good way to make a first impression, is it?